The start of everything is critically importantand every truly successful product or business starts with a successful launch. Unfortunately, most entrepreneurs put all their focus into "e;getting the doors open"e; without giving much thought to creating a great launch. However since 1996, Jeff Walker has been obsessed with creating hugely successful launches in our increasingly digital world. During those years, Jeff has created an unbroken string of amazing successes for himself and his clients. Operating tiny businesses in an almost underground societythey've collectively done over $400 million in sales. Launch is the "e;how to"e; manual for using Jeff's formula to follow their path of successto create a product or business launch that gives you nearly-instant momentum, sales, and positioning.