The book presents the theory of communications, which is the author's development. The description of the basic principles of the organization of developing socio-economic and cybernetic systems is given. The author has developed mathematical models for estimating advertising costs, which can be used to analyze the effectiveness of advertising campaigns. The book provides a linguistic description of a new programming metalanguage, a high level "NOIСE / NOISE", outlines the general concept of a frame that can be used to create a knowledge base. This part of the book is written in Russian. The chapter describing the metalanguage examines the systemic influences on the interactions of participants in mixed cyber systems from the point of view of logical predicates and semantics. The basic principles of organizing a thesaurus in cybernetic systems and possible effects of information impact on a person are described.